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A complete business consulting workshop on event production. Learn how to design, plan, budget, market, staff, and operate high-impact events with confidence. Ideal for companies wanting to build internal event capability.
Events can transform companies.
They spark culture.
They create connection.
They drive revenue, brand awareness, and community.
But events are complex, high-risk, and expensive when done without structure.
This Event Production Mastery Workshop gives your team a modern, practical operating system for producing professional-level events — from internal gatherings to 5,000+ person flagship experiences.
Built from real-world experience in high-pressure event environments, this training teaches everything from budgeting and contracts to program design, marketing, production, and on-site operations.
It’s the consulting session you wish you had before your last event.
A full-scale consulting session that teaches your team the complete lifecycle of producing an event:
planning
budgeting
contracting
sponsorships
marketing
ticketing
logistics
production
safety & compliance
on-site operations
teardown & post-analysis
Your team walks away confident, aligned, and ready.
Who this workshop is perfect for
Whether you're planning your first event or leveling up your existing team, this session gives you the system.
CEOs, CMOs & People Leaders
Marketing teams
HR / Culture & Internal Communication teams
Startup teams hosting community or customer events
Companies launching flagship events
Nonprofits, associations & conferences
Anyone who needs to build reliable event capabilities internally, associations & conferences
Program & Content Design
How to build a program that attracts, engages, and retains your audience.
You’ll learn:
How to design an event concept that fits your goals
Program structure & flow
Speaker & performer management
How technical constraints affect scheduling
How to coordinate talent, logistics, and production
How to ensure “everyone knows the right thing at the right time”
This is the heart of the attendee experience.
Budgeting & Financial Operations
Events fail when money is unclear.
We cover:
How to create a realistic budget (with hidden costs revealed)
How to track expenses & avoid accidental overspend
How to manage salaries, invoices & contractors
How to maintain financial transparency across teams
How to use budgets as your main project-management tool
Your budget becomes your command center.
Contracts & Legal Foundations
Events = risk.
Contracts = protection.
You’ll learn:
How to structure performer/supplier contracts
Why email agreements are legally binding (and how to protect yourself)
Critical clauses most teams forget
Risk scenarios to prepare for
How to use contract templates to save time & avoid mistakes
This section alone saves companies thousands in liability.
Insurance & Risk Management
Events involve equipment, audiences, weather, staff, vendors — every variable imaginable.
This part covers:
What kinds of insurance every event needs
Why organizers should never take insurance personally
Understanding liability & deductible structures
What should and should not be insured
How to prepare for risk scenarios & crisis communication
Most events are underinsured. This fixes that.
Marketing, Communication & Branding
How to make sure people actually show up.
We teach:
Multi-channel event marketing
How to craft your brand identity
How to build hype (PR, stunts, teasers, influencers)
How to communicate with neighborhoods & city authorities
Crisis communication & escalation plans
Modern events are media engines — we show you how to build one.
Sponsorship Strategy & Partnerships
Strong events create value with partners, not just for partners.
We cover:
How to identify the right sponsors
How to pitch them
How to build packages that are easy to sell
Visibility, ROI, and co-created concepts
How to deliver on sponsorship promises
How to keep sponsors coming back
This section is crucial for commercial events.
Ticketing & Revenue Models
Ticketing determines revenue, budgeting, and financial risk.
You’ll learn:
How to price tickets
How ticketing affects budget ceilings
Revenue forecasting
How to manage external ticketing systems
VAT rules (10% vs 24%)
Refund policies & legal considerations
We turn ticketing into a predictable revenue engine.
Event Infrastructure & Logistics
The stuff people only notice when it goes wrong.
We cover:
crowd flow
signage
cleaning & sanitation
access control
safety & security
food, water, waste
cloakrooms
accessibility
construction & teardown timelines
If this fails, the event fails.
We teach how to get it right.
Technical Production (AV, Stage, Lighting)
The “magic” most companies underestimate.
We teach:
audio, lights, visuals
staging & rigging
load-in / load-out
running orders & stage management
technical riders
power, water & electricity
safety & weight limits
how to coordinate external production vendors
Technical production sets the standard for attendee experience.
Stress, Pressure & On-Site Execution
The truth: event work is high-pressure and unpredictable.
This module teaches:
crisis management
how to stay calm during chaos
communication under stress
leadership on event day
how to prepare your team for unexpected situations
This is where your team becomes battle-ready.
What Makes This Workshop Different
Built from real, lived event experience — not theory.
Covers both creative and operational sides.
Designed for modern companies, not outdated production houses.
Simple, clear, and immediately actionable.
Teaches teams to be independent, not reliant on agency partners.
Extremely practical — full of checklists, templates, and real examples.
Format & Practical details
Duration
3h / 4.5h / full-day
Format
in-person or virtual
Ideal group size
4–40
Includes
Templates
Budget sheet
Contract checklist
Production schedule
Supplier briefing templates
Crisis comms plan
Optional add-ons
On-site consulting
Event design workshop
Sponsorship sales coaching
Post-event analysis session
Ready to Become an Event Production Powerhouse?
If your company wants to run events with confidence — without chaos, cost overruns, or sleepless nights — this workshop gives you the operating system.
Book a consulting session