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PRODUCT IDEATION MASTERCLASS FOR INNOVATION TEAMS & SCALEUPS
Corporate innovation teams and scaleups face constant pressure:
Launch new products
Explore new revenue streams
Differentiate from competitors
Pivot into new markets
Hit growth targets
Build what customers truly want
But most teams get stuck in:
Too many ideas
No prioritization
Unclear customer problem
Unvalidated assumptions
Features instead of value
Unclear GTM
Slow decision-making
Analysis paralysis
The Product Ideation Masterclass is a fast, structured consulting workshop to help teams:
Generate high-quality product ideas
Validate them with real frameworks
Find early PMF signals
Design lightweight go-to-market paths
Choose the right ideas, not just new ideas
This is the workshop that cuts through noise and turns innovation into action.
Corporate Innovation Teams
Innovation units, strategy teams, R&D groups, digital transformation teams, internal venture builders.
Scaleups
Teams entering the “growth ceiling” zone who need:
New product lines
New markets
New use cases
Repositioning
Differentiation
Fresh momentum
Leadership Teams & Founders
Trying to decide:
What should we build next?
Which idea has the highest probability of PMF?
How do we validate ideas quickly?
What is the simplest first version?
This workshop blends:
Corporate feasibility + startup speed
Narrative ideation + disciplined product thinking
Market analysis + GTM strategy
AI-assisted exploration + human judgement
Inspired by your Listening Sauna concept, Harmanova exploration, and your “Where Do Good Ideas Come From?” frameworks, this workshop captures ideas in raw form and then filters them through rigorous analysis.
This gives innovation teams a repeatable, scalable way to generate and evaluate ideas.
PHASE 1 — Ideation & Signal Extraction
We use structured prompts and creative modes to extract ideas from:
Market insights
User research
Internal frustrations
Team intuition
Existing customer behavior
Emerging technologies
Under-served segments
Failed experiments with hidden lessons
We run ideation modes like:
Problem Venting Mode
Customer Behavior Mode
Market Timing Mode
Future Scenario Mode
Creator Lens Mode (inspired by Listening Sauna’s idea pipelines)
This creates a large, raw idea pool.
PHASE 2 — Product–Market Fit Pre-Check
Every idea is filtered through five PMF criteria:
1. Problem Severity
Is the pain sharp enough?
2. Market Timing
Is the idea’s time finally right?
(Oblique, pervasive, culture-ready ideas perform best.)
3. Behavioral Fit
Does the idea match what users already do?
(Behavior change = the hardest challenge.)
4. Feasibility & Cost
Can it be built quickly using:
AI pipelines
Automation tools (n8n)
Lightweight cloud architecture
Simple front-ends (Vaadin, Next.js)
5. Distribution Advantage
How will this reach users?
Do we have unfair channels or trusted relationships?
Ideas that fail these filters are deprioritized.
Ideas that pass become early PMF candidates.
PHASE 3 — Concept Shaping & Positioning
Once an idea passes PMF pre-check, we shape it.
We define:
The target segment
The core value proposition
Customer jobs-to-be-done
Emotional payoff
Alternatives & competitors
Differentiators
High-leverage use cases
Revenue model candidates
Narrative (Why this? Why now?)
Think of this as “turning a raw idea into a pitchable concept.”
PHASE 4 — Early Go-To-Market (GTM) Strategy
We design a simple, actionable, low-cost GTM for each selected idea.
Including:
ICP Definition
Who buys this first?
Who gets the most value fastest?
Beachhead Market
Which segment is easiest to win first?
Early Adopter Triggers
What would make them say “yes” immediately?
Distribution Model
Channels:
direct sales
founder-led sales
partnerships
influencer / creator distribution
viral mechanics
ad-driven demand
Messaging & Positioning
Simple, compelling narrative that sparks interest.
Testing Roadmap
Rapid validation loops:
landing pages
waitlists
messaging tests
prototype interviews
content-led validation
early demos
limited alpha
This is the “move fast without breaking everything” part.
By the end of the workshop, you get
"Grounding"
“finally, a way to prioritize ideas rationally”
“a shortcut to PMF”
“the clarity we needed”
Project manager
Scale ups
Innovation teams
Leaders
Founders
Scale ups
Leaders
Project manager
Innovation teams
Founders
Innovation teams
Scale ups
Leaders
Project manager
Founders
Corporate strategy discipline
Startup-style iteration speed
Story-driven creativity
AI-assisted feasibility & GTM ideation
Real-world product experience
A simple, reusable framework
It gives teams a fast, intuitive, structured way to identify the best ideas — not just the loudest.
Format & Practical details
Duration
3h intensive / 4.5h full workshop / 1-day innovation lab
Format
Remote or onsite
Ideal group size
5-25
Includes
idea mapping template
PMF evaluation matrix
GTM template
first-version blueprint
competitor landscape snapshot
follow-up summary report
Optional add-ons
Monthly ideation support
Product strategy consulting
GTM & sales readiness training
Founder/leadership narrative coaching
Ready to find product–market fit faster?
If your team needs new revenue opportunities, fresh product direction, or a clearer path to PMF — this workshop gives you the system.
Book a masterclass